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Online customers, digital marketing : the CMO-CIO connection
Peterson, Michael; Koch, Volkmar; Gröne, Florian; Vo, … - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 3, pp. 219-221
Persistent link: https://www.econbiz.de/10003941772
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
Zanger, Cornelia (ed.) - 2013
Persistent link: https://www.econbiz.de/10009743089
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Neue Wege der Kundenintegration? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007
Meffert, Heribert (ed.) - 2007
Persistent link: https://www.econbiz.de/10013330207
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Enterprise 2.0 : how technology, ecommerce, and web 2.0 are transforming business virtually
Tuten, Tracy L. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008702443