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Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.; Belz, Frank; McDonagh, Pierre - In: Transformative consumer research for personal and …, (pp. 205-223). 2012
Persistent link: https://www.econbiz.de/10009260775
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Personal finance for consumers
Trooboff, Benjamin M.; Boyd, Fannie Lee - 1976
Persistent link: https://www.econbiz.de/10002926389
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Consumers and community
Polonsky, Michael (contributor) - In: Environmental management and decision making for business, (pp. 75-86). 2005
Persistent link: https://www.econbiz.de/10003049948
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10011664082
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Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian - 2016
Persistent link: https://www.econbiz.de/10011635359
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Die neue Macht der Konsumenten
Rommerskirchen, Jan (ed.) - 2020
Rommerskirchen ist Professor für Philosophie und Soziologie an der Hochschule Fresenius. Er beschäftigt sich in der Forschung und in …
Persistent link: https://www.econbiz.de/10012402826
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Remembering the FCB grid : thinking, feeling, and involvement in the age of social media
Haley, Eric John; Pittman, Matthew - In: Journal of advertising 51 (2022) 3, pp. 323-335
Persistent link: https://www.econbiz.de/10013362315
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Konsumenteneinstellungen im Social Web : Neuartige Ansätze im internetbezogenen Kontext
Wagenführer, Daniel - 2012
Das (Social) Web stellt innovative Möglichkeiten bereit, Meinungen und Einstellungen frei von methodischen Verzerrungen auf der Basis freiwillig geäußerter Konsumentenstatements zu untersuchen. Anhand von neuartigen Verfahren wie etwa der Computerlinguistik untersucht Daniel Wagenführer...
Persistent link: https://www.econbiz.de/10013517222
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Quantitative research methods in consumer psychology : contemporary and data driven approaches
Hackett, Paul (ed.) - 2019
Quantitative research : its place in consumer psychology / Cathrine V. Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer...
Persistent link: https://www.econbiz.de/10013180290