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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018 - First edition.
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10013180035
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10011664082
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Engaging consumers in a digital age
Rapp, Verena - 2018
Persistent link: https://www.econbiz.de/10012060232
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Produkt- und Serviceentwicklung in Kooperation mit Online Communities
Füller, Johann; Jawecki, Gregor; Bartl, Michael - In: Kundenorientierte Unternehmensführung : …, (pp. 449-468). 2009
Persistent link: https://www.econbiz.de/10003790122
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Editorial: relationship marketing with consumers in the world of Web 2.0
Palmer, Adrian - In: Journal of customer behaviour 8 (2009) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10003819544
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Residents as travel destination information providers : an online community perspective
Arsal, Irem; Woosnam, Kyle M.; Baldwin, Elizabeth D.; … - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 4, pp. 400-413
Persistent link: https://www.econbiz.de/10008779134
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"Kontrolle ist nichts, Vertrauen alles!"
Frick, Karin; Hauser, Mirjam - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 25 (2007) 2, pp. 82-87
Persistent link: https://www.econbiz.de/10003500160
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Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri; Barnes, Nora Ganim - In: The journal of consumer marketing 27 (2010) 5, pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
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A framework for designing recommender system for consumers using distributed data clustering
Gorgônio, Flavius L.; Neto, José P. Araújo; Silva, … - In: Customer relationship management and the social and …, (pp. 253-270). 2012
Persistent link: https://www.econbiz.de/10009377730
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Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.; Belz, Frank; McDonagh, Pierre - In: Transformative consumer research for personal and …, (pp. 205-223). 2012
Persistent link: https://www.econbiz.de/10009260775