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Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine; Mühlbacher, Hans; Gavard-Perret, … - In: Journal of business research : JBR 68 (2015) 12, pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
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Consumer empowerment through Internet-based co-creation
Füller, Johann; Mühlbacher, Hans; Matzler, Kurt; … - In: Journal of management information systems : JMIS 26 (2009/10) 3, pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
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Multi-stakeholder virtual dialogue : introduction to the special issue
Kornum, Niels; Mühlbacher, Hans - In: Journal of business research : JBR 66 (2013) 9, pp. 1460-1464
Persistent link: https://www.econbiz.de/10009757080
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Equipment-related knowledge creation in innovative online basketball communities
Füller, Johann; Jawecki, Gregor; Mühlbacher, Hans - In: The future of knowledge management, (pp. 161-183). 2006
Persistent link: https://www.econbiz.de/10003287312
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Online Communities und Innovation : wie lässt sich das Wissen von Online Communities für die Entwicklung neuer Leistungen nutzen?
Mühlbacher, Hans; Füller, Johann; Jawecki, Gregor - In: Vielfalt und Einheit in der Marketingwissenschaft : ein …, (pp. 97-110). 2007
Persistent link: https://www.econbiz.de/10003531934
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Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie; Mühlbacher, Hans; Desbordes, Michel - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10012256469