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E-marketing
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Social Web
Relationship marketing
26,191
Beziehungsmarketing
25,517
Electronic Commerce
23,856
E-commerce
21,235
Marketingmanagement
17,079
Consumer behaviour
16,631
Marketing management
16,490
Konsumentenverhalten
16,489
Online-Marketing
13,140
Internet marketing
13,024
Social web
8,067
Online-Handel
6,845
Online retailing
6,826
Internet
6,261
Theorie
6,191
Theory
6,172
Customer satisfaction
6,089
Kundenzufriedenheit
6,003
Deutschland
5,891
Germany
5,658
Marketing
5,000
Brand management
4,804
Markenführung
4,794
Service quality
4,504
Dienstleistungsqualität
4,483
USA
3,612
United States
3,507
Lieferantenmanagement
3,434
Supplier relationship management
3,432
Markenimage
3,023
Brand image
3,019
Einzelhandel
2,759
Retail trade
2,690
Werbewirkung
2,592
Advertising effects
2,575
Digitalisierung
2,531
Viral marketing
2,500
Virales Marketing
2,499
Werbung
2,428
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Undetermined
4,075
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1,449
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6,224
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1,843
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6
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5,440
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786
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Graue Literatur
243
Non-commercial literature
243
Working Paper
169
Arbeitspapier
167
Collection of articles of several authors
151
Sammelwerk
151
Hochschulschrift
127
Case study
124
Fallstudie
124
Aufsatzsammlung
118
Ratgeber
82
Conference paper
77
Guidebook
77
Konferenzbeitrag
77
Thesis
69
Konferenzschrift
42
Lehrbuch
26
Collection of articles written by one author
19
Conference proceedings
19
Sammlung
19
Textbook
19
Glossar enthalten
10
Glossary included
10
Handbook
9
Handbuch
9
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3
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3
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3
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3
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2
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2
Bibliografie
2
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2
Elektronischer Datenträger
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2
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English
7,468
German
601
French
6
Polish
6
Spanish
4
Russian
1
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Dwivedi, Yogesh Kumar
20
Loureiro, Sandra Maria Correia
19
Hajli, Nick
18
Harrigan, Paul
17
Law, Chun Hung Roberts
17
Ozuem, Wilson
17
Filieri, Raffaele
14
Hollebeek, Linda D.
14
Rita, Paulo
14
Agnihotri, Raj
13
Kreutzer, Ralf T.
13
Haenlein, Michael
12
Kumar, Vikas
12
Scott, David Meerman
12
Skiera, Bernd
12
Tan, Yong
12
Ahuja, Vandana
11
Bigné Alcañiz, J. Enrique
11
Karjaluoto, Heikki
11
Qiu, Liangfei
11
Sabatini, Fabio
11
Schweidel, David A.
11
Stephen, Andrew T.
11
Wirtz, Bernd W.
11
Constantinides, Efthymios
10
Hinson, Robert
10
Itani, Omar S.
10
Martínez-López, Francisco J.
10
Vrontis, Demetris
10
Akram, Umair
9
Choi, Yung Kyun
9
Hennig-Thurau, Thorsten
9
Mogaji, Emmanuel
9
Pitt, Leyland F.
9
Rahman, Zillur
9
Rana, Nripendra P.
9
Schivinski, Bruno
9
Seo, Yuri
9
Veloutsou, Cleopatra
9
Whinston, Andrew B.
9
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Institution
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Springer Fachmedien Wiesbaden
31
IGI Global
23
Books on Demand GmbH <Norderstedt>
4
Springer Gabler <Firma>
4
MITP Verlags-GmbH & Co. KG
3
National Bureau of Economic Research
3
Nomos Verlagsgesellschaft
3
Springer-Verlag GmbH
3
Steria Mummert Consulting AG
3
Universität Mannheim
3
epubli GmbH
3
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
De Gruyter Oldenbourg
2
Dgroup
2
Edward Elgar Publishing
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
Organisation for Economic Co-operation and Development
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Bremen
2
Wiley-VCH
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Bundesanzeiger Verlag
1
Carl Heymanns Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
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Published in...
All
Journal of business research : JBR
245
Journal of retailing and consumer services
133
International journal of internet marketing and advertising : IJIMA
130
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Technological forecasting & social change : an international journal
76
Industrial marketing management : the international journal for industrial and high-tech firms
73
International journal of advertising : the review of marketing communications
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of marketing communications
61
Business horizons
59
Journal of promotion management : innovations in planning and applied research
59
Information systems research : ISR
58
SpringerLink / Bücher
56
Tourism management : research, policies, practice
56
Journal of management information systems : JMIS
55
Journal of internet commerce
53
The journal of product & brand management
53
International journal of hospitality management
51
Electronic commerce research
50
International journal of electronic marketing and retailing : IJEMR
49
International journal of business information systems : IJBIS
47
Cogent business & management
45
International journal of technology marketing : IJTMkt
45
Marketing intelligence & planning
43
The journal of brand management : an international journal
43
Journal of strategic marketing
41
Springer eBook Collection
40
Journal of marketing
38
Journal of electronic commerce research : JECR
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of marketing management : MM
34
International journal of contemporary hospitality management
32
International journal of e-business research : an official publication of the Information Resources Management Association
32
Journal of travel and tourism marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of electronic commerce : IJEC
31
Journal of hospitality marketing & management
31
Psychology & marketing
31
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Source
All
ECONIS (ZBW)
8,066
EconStor
6
OLC EcoSci
1
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1
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1
Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick
;
Hanna, Richard
;
Berger, Paul D.
-
2010
Persistent link: https://www.econbiz.de/10003830828
Saved in:
2
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
3
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
4
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
5
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
6
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
7
Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
8
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
9
Internationalisation business strategy via e-commerce
Pereira, Leandro
;
Tovstolyak, Yuliya
;
Costa, Renato J. …
- In:
International journal of business and systems research …
17
(
2023
)
2
,
pp. 225-250
Persistent link: https://www.econbiz.de/10014234323
Saved in:
10
The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea
;
Prete, Maria Irene
;
Piper, Luigi
; …
- In:
International journal of electronic trade
1
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
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