Social media platforms mediate and regulate how influencers engage in monetisation practices. In this social-legal paper we examine one form of monetisation, influencer marketing, to understand how platform policies and interfaces shape commercial content for influencers. We situate our inquiry...

We quantify the prevalence of undisclosed influencer posts on Twitter across a large set of brands based on a unique data set of over 100 million posts. We develop a novel method to detect undisclosed influencer posts and find that 96% of influencer posts are not disclosed as such. Despite...

In order to make a consistent selection of top OSM providers per country, we used three sources of data: Alexa country ranks, Similarweb country ranks within the "Social Media" category, and APPlyzer ranking data collected from the Apple and Google app stores. A fourth source, Apptopia, was used...

The following section describes the results of the stakeholder survey with six types of relevant stakeholders: B2B clients (14), local intermediaries (13), global intermediaries (11), consumer organisations (3), advertisers' organisations (8), and academics (4). OSM providers were also contacted...

This executive summary presents the key objectives, methodology and findings of the behavioural study on advertising and marketing practices in online social media, which was carried out by a consortium led by GfK on behalf of the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA).