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Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn; Roehm, Harper Andrew - In: Business and Economic Research : BER 6 (2016) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018 - First edition.
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10013180035
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10011664082
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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Leveraging consumer behavior and psychology in the digital economy
Mohd Suki, Norazah (ed.); Norbayah Mohd Suki (ed.) - 2020
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--
Persistent link: https://www.econbiz.de/10012135431
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The role of positive psychological states in online learning : integrating psychological capital into the community of inquiry framework
Daspit, Joshua J.; Mims, T. C.; Zavattaro, Staci M. - In: Journal of management education : a publication of the … 39 (2015) 5, pp. 626-649
Persistent link: https://www.econbiz.de/10011383177
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Leveraging consumer behavior and psychology in the digital economy
Mohd Suki, Norazah (ed.); Norbayah Mohd Suki (ed.) - 2020
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--
Persistent link: https://www.econbiz.de/10012394693
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Social Media in China und ihr Einfluss auf Wirtschaft, Gesellschaft und Kultur
Wierer, Lisa; Tang, Min; Hofreiter, Sebastian - In: Innovation und Kreativität in Chinas Wirtschaft : …, (pp. 379-410). 2021
Persistent link: https://www.econbiz.de/10012648480