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Social Web
Marketingmanagement
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16,468
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3,530
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2,625
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2,617
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762
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753
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Haenlein, Michael
5
Ozuem, Wilson
5
Ryan, Damian
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Adeola, Ogechi
4
Bauer, Hans H.
4
Karjaluoto, Heikki
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Agnihotri, Raj
3
Barger, Victor A.
3
Bruhn, Manfred
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Harris, Lisa
3
Hinson, Robert
3
Hollebeek, Linda D.
3
Kaplan, Andreas M.
3
Klepek, Martin
3
Molleman, Lucas
3
Spann, Martin
3
Swani, Kunal
3
Tan, Margaret
3
Valos, Michael J.
3
Acikgoz, Fulya
2
Almeida, Marcos Inácio Severo de
2
Anning-Dorson, Thomas
2
Araujo, Theo
2
Arechar, Antonio
2
Arnone, Laurent
2
Assaf, A. Georges
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Banfield, Gabi
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Bang, Nguyen
2
Barlow, Mike
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Bryant, Melchior D.
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Buttle, Francis A.
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Books on Demand GmbH <Norderstedt>
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IGI Global
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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American Marketing Association
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Edward Elgar Publishing
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
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1
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1
Springer Fachmedien Wiesbaden
1
Wiley-VCH
1
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1
epubli GmbH
1
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Journal of business research : JBR
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
International journal of internet marketing and advertising : IJIMA
18
Industrial marketing management : the international journal for industrial and high-tech firms
14
Business horizons
10
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of marketing communications
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of internet commerce
6
Journal of marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of retailing and consumer services
6
The journal of brand management : an international journal
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of open innovation : technology, market, and complexity
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European research studies
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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ECONIS (ZBW)
753
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1
Interactive or reactive? : marketing with Twitter
Burton, Suzan
;
Soboleva, Alena
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
Saved in:
2
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
3
Social Media Marketing : Strategien für Twitter, Facebook & Co.
Weinberg, Tamar
-
2010
Persistent link: https://www.econbiz.de/10003907120
Saved in:
4
twitter im Unternehmen : Einsatzmöglichkeiten des sozialen Netzwerkes twitter im Marketing
Wagner, Robert
-
2010
Persistent link: https://www.econbiz.de/10014005657
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5
Lernen in der Informationsgesellschaft : mediengestütztes Lernen im Zentrum einer neuen Lernkultur
Lang, Norbert
- In:
E-Learning : die Revolution des Lernens gewinnbringend …
,
(pp. 23-42)
.
2003
Persistent link: https://www.econbiz.de/10003769917
Saved in:
6
Marketing 2.0-Dienste : innovative Ansätze im Versicherungsmarketing
Schallhorn, Dirk
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 13-22)
.
2008
Persistent link: https://www.econbiz.de/10003784620
Saved in:
7
ICTs and communities in the twenty-first century : challenges and perspectives
Jung, Joo-young
;
Ball-Rokeach, Sandra J.
;
Kim, Yong-chan
; …
- In:
The Oxford handbook of information and communication …
,
(pp. 561-580)
.
2009
Persistent link: https://www.econbiz.de/10003808954
Saved in:
8
Advertising and new media
Spurgeon, Christina
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003463204
Saved in:
9
"You're in our world now." TM : ownership and access in the proprietary community of an MMOG
Humphreys, Sal
- In:
Information communication technologies and emerging …
,
(pp. 76-96)
.
2007
Persistent link: https://www.econbiz.de/10003450058
Saved in:
10
New communications media for sport
Lewis, Rob
;
Kitchin, Paul
- In:
Sport public relations and communication
,
(pp. 187-214)
.
2010
Persistent link: https://www.econbiz.de/10003949032
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