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Social media posters and lurkers : the impact on team identification and game attendance in minor league baseball
Williams, Jo
;
Heiser, Robert
;
Chinn, Susan J.
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
4
,
pp. 295-310
Persistent link: https://www.econbiz.de/10009748199
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