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Social Web
Consumer behaviour
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80,338
Australien
51,334
Australia
44,019
Marketingmanagement
17,058
Vertrauen
16,986
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5,811
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5,621
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5,558
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5,510
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5,266
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5,006
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4,781
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4,723
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14
Hajli, Nick
13
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11
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11
Ozuem, Wilson
11
Rita, Paulo
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Stephen, Andrew T.
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10
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Law, Chun Hung Roberts
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Ranfagni, Silvia
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Veloutsou, Cleopatra
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9
Seo, Yuri
9
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Haufe-Lexware GmbH & Co. KG
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Helmut-Schmidt-Universität
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ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
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National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
1
OECD
1
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1
Peter Lang GmbH
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Journal of business research : JBR
240
Journal of retailing and consumer services
176
International journal of internet marketing and advertising : IJIMA
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Technological forecasting & social change : an international journal
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
The journal of product & brand management
58
Journal of marketing communications
56
Journal of internet commerce
55
Journal of promotion management : innovations in planning and applied research
50
International journal of advertising : the review of marketing communications
49
International journal of electronic marketing and retailing : IJEMR
48
Psychology & marketing
44
The journal of brand management : an international journal
41
International journal of consumer studies
39
Journal of electronic commerce research : JECR
39
Journal of management information systems : JMIS
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing management : MM
38
International journal of technology marketing : IJTMkt
36
Cogent business & management
35
Electronic commerce research
35
Information systems research : ISR
35
International journal of business information systems : IJBIS
35
Marketing intelligence & planning
35
Journal of marketing
34
International journal of hospitality management
32
Journal of travel and tourism marketing
32
Journal of strategic marketing
31
Tourism management : research, policies, practice
31
Young consumers : insight and ideas for responsible marketers
31
International journal of electronic commerce : IJEC
30
Asia Pacific journal of marketing and logistics
29
Journal of the Academy of Marketing Science
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of fashion marketing and management
27
Business horizons
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of advertising research
24
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ECONIS (ZBW)
5,621
EconStor
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1
Influencer marketing : an instrument to proliferation of the digital occurrence
Sharma, Bhuvanesh Kumar
;
Bhatt, Vimal Kamleshkumar
; …
- In:
International journal of enterprise network management …
12
(
2021
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012797760
Saved in:
2
Influence of perceived usefulness and user generated content on consumer trust to make online purchase decision
Sahai, Pavitra
;
Gupta, Pratyush
;
Hungund, Sumukh
- In:
International journal of business excellence : IJBEX
32
(
2024
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10015060976
Saved in:
3
Monetizing disinformation in the attention economy : the case of genetically modified organisms (GMOs)
Ryan, Camille D.
;
Schaul, Andrew J.
;
Butner, Ryan
; …
- In:
European management journal
38
(
2020
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10012211542
Saved in:
4
Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
Saved in:
5
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
6
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
7
Cognition-based and experience-based trust and risk in social commerce in Egypt
Abou-Elgheit, Emad
- In:
Middle East journal of management : MEJM
6
(
2019
)
3
,
pp. 245-276
Persistent link: https://www.econbiz.de/10012111723
Saved in:
8
Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
Saved in:
9
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Saved in:
10
Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli
- In:
Baltic Journal of Economic Studies
9
(
2023
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
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