Introduction -- Literature Review and Theoretical Foundation -- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use -- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use -- Static Influencing Mechanism of Weibo Users’ Information Sharing of Brand...

In dealing with the crisis, all institutions must react and urgently solve the problem, but a special challenge is to communicate with key publics, especially those publics that have suffered damage., What is imperative for public relations is fast and two-way communication. That is why digital...

Titel -- Impressum -- Inhalt -- Vorwort -- Teil I Grundlagen -- 1 Warum überhaupt Krisenkommunikation? -- 2 Krisenökonomie -- 3 Risikokommunikation ist nicht Krisenkommunikation -- 4 Die Angst im Kopf: wie Krisen wahrgenommen werden -- 5 Gewusst wie: die sechs Faktoren der Krise -- 6 Wie...