Purpose – The aim of this paper is to investigate the significance of Web 2.0 and social media for the organizational development and adaptation to ever-changing business environment and its successful managing. Proposed model is based on the concepts of innovative economy, knowledge...

This paper presents the significance of the new and innovative economy to organizational development, adopting to the business environmental changes and managing. The concept is based on a theoretical view of the innovative new economy, knowledge management and the impact of Web "20" and social...