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Journal of marketing management : MM
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Knowledge networks : the social software perspective
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ECONIS (ZBW)
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Weaving a knowledge web with wikis
Parker, Kevin R.
;
Chao, Joseph T.
- In:
Knowledge networks : the social software perspective
,
(pp. 28-45)
.
2009
Persistent link: https://www.econbiz.de/10003778381
Saved in:
2
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
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