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Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn; Roehm, Harper Andrew - In: Business and Economic Research : BER 6 (2016) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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Consumer Generated Advertising : Konsumenten als Marktpartner in der Werbung
Unterberg, Bastian - In: Community-Marketing : wie Unternehmen in sozialen …, (pp. 203-215). 2008
Persistent link: https://www.econbiz.de/10003709980
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Changing the game : how video games are transforming the future of business
Edery, David - 2008 - 1. print.
Persistent link: https://www.econbiz.de/10003711598
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Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Wallace, Dawn; Walker, Josie; Lopez, Tará; Jones, Mike - In: The journal of applied business research 25 (2009) 1, pp. 101-109
Persistent link: https://www.econbiz.de/10003801467
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Advertising and new media
Spurgeon, Christina - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003463204
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Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L. - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003685381
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My relationship to Scarlett O'Hara - characterising para-social relationships using the repertory grid technique
Löbler, Helge; Raschpichler, Johannes - In: Journal of customer behaviour 8 (2009) 1, pp. 29-50
Persistent link: https://www.econbiz.de/10003819560