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Social Web
Werbung
13,854
Öffentlichkeitsarbeit
9,887
Advertising
9,793
Public relations
8,760
Werbewirkung
3,863
Advertising effects
3,808
Konsumentenverhalten
3,117
Consumer behaviour
3,111
Deutschland
2,246
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2,211
Theory
2,170
Online-Marketing
2,096
Internet marketing
2,084
Germany
1,674
Kommunikation
1,645
Unternehmenspublizität
1,531
Corporate disclosure
1,530
USA
1,507
Communication
1,344
Social web
1,335
Corporate Social Responsibility
1,325
United States
1,319
Corporate social responsibility
1,310
Marketing
1,067
Markenführung
964
Brand management
960
Marketingmanagement
956
Marketing management
934
Unternehmen
874
Firmenimage
754
Stakeholder
754
Corporate reputation
751
Interne Kommunikation
711
Internal communication
707
advertising
648
Disclosure regulation
626
Auskunftspflicht
625
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622
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584
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Saxton, Gregory D.
10
Scott, David Meerman
9
Pleil, Thomas
8
Etter, Michael
7
Guo, Chao
7
Arora, Taanika
6
Choi, Yung Kyun
6
Fogel, Joshua
6
Waters, Richard D.
6
Bortree, Denise Sevick
5
Camilleri, Mark Anthony
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Tindall, Natalie T. J.
5
Zerfaß, Ansgar
5
Adeola, Ogechi
4
Berthon, Pierre R.
4
Campbell, Colin
4
Chen, Huan
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Huang, Yan
4
Hudders, Liselot
4
Lee, Jung Wan
4
Mohamed, Ehab K. A.
4
Pakura, Stefanie
4
Poels, Karolien
4
Quinn, Martin
4
Romenti, Stefania
4
Rudeloff, Christian
4
Seo, Yuri
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Becker, Kip
3
Beham, Frank
3
Buzeta, Cristian
3
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Springer Fachmedien Wiesbaden
16
IGI Global
3
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
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1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
MITP Verlags-GmbH & Co. KG
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
1
PR Career Center <Düsseldorf>
1
Peter Lang GmbH
1
ScienceFactory
1
Shaker Verlag
1
Springer-Verlag GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
46
Corporate communications : an international journal
37
Journal of business research : JBR
27
International journal of internet marketing and advertising : IJIMA
25
Journal of communication management : an international journal
25
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Springer eBook Collection
12
SpringerLink / Bücher
12
Journal of advertising research
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
Journal of retailing and consumer services
10
Journal of business ethics : JOBE
9
Journal of promotion management : JPM
9
Psychology & marketing
9
Research
9
Corporate reputation review : an international journal
8
Journal of current issues and research in advertising
8
Business horizons
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Cogent business & management
7
Harvard business review : HBR
7
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Strategic corporate communication in the digital age
7
Harvard-Business-Manager : das Wissen der Besten
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Management decision
6
PR-Praxis
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Administrative Sciences : open access journal
5
Ethical practice of social media in public relations
5
International journal of technology marketing : IJTMkt
5
Journal of communication management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
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ECONIS (ZBW)
1,335
EconStor
1
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1
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1
Monitor Wirtschaftskommunikation
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010529663
Saved in:
2
Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
Saved in:
3
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
4
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
5
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
6
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
7
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
Saved in:
8
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
9
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
10
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
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