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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul; Schwartzman, Eric - 2011
Persistent link: https://www.econbiz.de/10008860314
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The networked nonprofit : connecting with social media to drive change
Kanter, Beth; Fine, Allison H. - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003948794
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Social models for social marketing : social diffusion, social networks, social capital, social determinants and social franchising
Lefebvre, R. Craig - In: The SAGE handbook of social marketing, (pp. 32-43). 2011
Persistent link: https://www.econbiz.de/10009380715
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Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan; Dadich, Ann; Soboleva, Alena - In: Journal of nonprofit & public sector marketing 25 (2013) 2, pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
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Social media and social change : nonprofits and using social media strategies to meet advocacy goals
Goldkind, Lauri; McNutt, John G. - In: ICT management in non-profit organizations, (pp. 56-72). 2014
Persistent link: https://www.econbiz.de/10010363894
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson; Jones, Sandra C.; Iverson, Don - In: Health marketing quarterly 31 (2014) 2, pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
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Influencing customer's purchase intentions through firm participation in online customer communities
Albert, Leslie Jordan; Aggarwal, Nitin; Hill, Timothy R. - In: Electronic markets : the international journal on … 24 (2014) 4, pp. 285-295
Persistent link: https://www.econbiz.de/10010459089
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Communicating "pink" : an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites
Fussell Sisco, Hilary; McCorkindale, Tina - In: International journal of nonprofit & voluntary sector … 18 (2013) 4, pp. 287-301
Persistent link: https://www.econbiz.de/10010439319
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The brand that gave birth to a movement : the Born HIV Free campaign
Gonzalez, Claudia; Bogen, Jeremy - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 232-240
Persistent link: https://www.econbiz.de/10009703656