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Predicting consumer sentiments from online text

Bai, Xue - In: Decision support systems : DSS ; the international journal 50 (2010/11) 4, pp. 732-742

Persistent link: https://www.econbiz.de/10008860104

"Man, this frustrates me" : change of consumer emotions in online discussions

Haavisto, Piia; Sandberg, Birgitta - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 70-87

Persistent link: https://www.econbiz.de/10011297931

Predicting Consumer Sentiments from Online Text

Bai, Xue - 2015

economic or marketing research, for leveraging a strategic advantage for an enterprise, or for detecting cyber risk and …

Persistent link: https://www.econbiz.de/10013039182

Affect-based and personality-based trust and risk in social commerce

Abou-Elgheit, Emad - In: International journal of electronic marketing and … 10 (2019) 2, pp. 173-207

Persistent link: https://www.econbiz.de/10012037004

Power of sentiment expressions on peer-to-peer rental platforms : a mixed-method approach

Zhang, Xi; Wei, Xin; Zhang, Te; Liang, Sai; Ma, Yao; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 428-446

Persistent link: https://www.econbiz.de/10014582247

Application of marketing in interest as a factor of development of enterprises in digital economy

Bajraktari, Nerimane; Ahmeti, Ali - In: Prizren social science journal 2 (2018) 1, pp. 36-51

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When does online review matter to consumers? : the effect of product quality information cues

Kim, Rae Yule - In: Electronic commerce research 21 (2021) 4, pp. 1011-1030

Persistent link: https://www.econbiz.de/10012698542

Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China

Bilal, Muhammad; Akram, Umair; Rasool, Hassan; Yang, Xiaoyan - In: International journal of quality and service sciences 14 (2022) 2, pp. 180-196

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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

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Decoding Digital Consumer Behavior : Bridging Theory and Practice

Pellegrino, Alfonso - 2024

Evolution of Marketing -- Digital Marketing: Overview and Evolutions -- Consumer Perceptions. How Digital Marketing has … -- Social Comparison, Problems of Digital Consumption and its Implications -- Humanistic and Sustainable Marketing. Marketing 4 … psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience …

Persistent link: https://www.econbiz.de/10014544836

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