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Social Web
Organizational change
26,935
Organisatorischer Wandel
26,698
Relationship marketing
26,444
Beziehungsmarketing
25,655
Organizational behaviour
10,092
Verhalten in Organisationen
9,602
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9,221
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3,015
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2,685
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2,669
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2,663
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2,660
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2,568
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2,451
Supplier relationship management
2,450
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2,426
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2,417
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2,415
Social web
2,276
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2,139
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2,106
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2,070
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2,039
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Harrigan, Paul
13
Agnihotri, Raj
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Hollebeek, Linda D.
11
Loureiro, Sandra Maria Correia
11
Itani, Omar S.
9
Ahuja, Vandana
8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Muhammad Anshari
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
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5
Bilgihan, Anil
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Kumar, Vikas
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Luoma-aho, Vilma
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Malthouse, Edward C.
5
McLaughlin, Caitlin
5
Mohammad Nabil Almunawar
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Popp, Bastian
5
Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
Skiera, Bernd
5
Sohail, M. Sadiq
5
Soutar, Geoffrey N.
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Springer Fachmedien Wiesbaden
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IGI Global
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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American Marketing Association
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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F.A.Z.-Institut für Management-, Markt- und Medieninformationen
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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1
Galileo Press
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Helmut-Schmidt-Universität
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
MCETECH <5, 2011, Les Diablerets>
1
Pro Business Digital Printing & Copyservice GmbH <Berlin>
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
96
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of strategic marketing
25
The journal of brand management : an international journal
23
Business horizons
21
International journal of electronic marketing and retailing : IJEMR
20
Marketing intelligence & planning
20
Technological forecasting & social change : an international journal
20
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
SpringerLink / Bücher
17
International journal of business information systems : IJBIS
16
Journal of service management
16
The journal of services marketing
16
Journal of marketing communications
15
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Tourism management : research, policies, practice
13
Cogent business & management
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
Electronic commerce research
10
International journal of electronic commerce : IJEC
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of customer behaviour
10
Journal of global marketing
10
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ECONIS (ZBW)
2,276
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1
Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany
;
Salle, Audrey
;
Tripp, Thomas M.
- In:
Business horizons
58
(
2015
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
Saved in:
2
Relationship maintenance strategies on the Facebook pages of current US Senators
Kim, June Yung
;
Park, Jung Min
;
Im, Jin Sook
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011448033
Saved in:
3
Are you feeling lonely? : the impact of relationship characteristics and online social network features on loneliness
Matook, Sabine
;
Cummings, Jeff
;
Bala, Hillol
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
4
,
pp. 278-310
Persistent link: https://www.econbiz.de/10011385744
Saved in:
4
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
5
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
6
Relationship management via social media : a study with reference to management institutes
Bhandari, Ravneet Singh
;
Batisal, Sanjeev
- In:
Manthan : journal of commerce and management
8
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10013193335
Saved in:
7
Social media marketing : a tool for successful relationship management in service industries
Chemmalar, A.
- In:
Economics & finance notes
7
(
2018
)
1
,
pp. 11-19
Persistent link: https://www.econbiz.de/10012052525
Saved in:
8
Personal public relations and celebrity scandals : a cross-cultural analysis of Twitter communication in the aftermath of Jonny Depp's accusations of domestic violence
Maiorescu, Roxana D.
- In:
Journal of communication management : an international …
21
(
2017
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011776296
Saved in:
9
From the employee perspective : organizations' administration of internal social media and the relationship between social media engagement and relationship cultivation
Men, Linjuan Rita
;
O'Neil, Julie
;
Ewing, Michele
- In:
International journal of business communication : IJBC …
60
(
2023
)
2
,
pp. 375-402
Persistent link: https://www.econbiz.de/10014229016
Saved in:
10
Harnessing the power of self-organization in an online community during organizational crisis
Ning, Nan
;
Lu, Yong
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1135-1157
Persistent link: https://www.econbiz.de/10010433226
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