Showing 1 - 10 of 45
Recently social media such as Blog and SNS has been introducing by many firms for means of sharing information inside the firm, in particular to promote product and process innovation. This paper attempts to examine the relationship between social media and product innovation, and research...
Persistent link: https://www.econbiz.de/10009374329
Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this article is to evaluate the possibility of using Internet...
Persistent link: https://www.econbiz.de/10011419316
As the Sri Lankan economy attempts to transform into a more value-added and knowledge-led one, recent advancements in technology and innovation have created a plethora of new opportunities for small and medium-sized enterprises. This paper provides four case studies of innovative enterprises and...
Persistent link: https://www.econbiz.de/10011288743
We study the spread of exogenous demand shocks generated by book reviews featured on the Oprah Winfrey TV show and published in the New York Times through the online co-purchase recommendation network on Amazon.com. We leverage the co-purchase recommendation network on Amazon.com to determine...
Persistent link: https://www.econbiz.de/10013115579
This paper investigates whether, and if yes, under what conditions, cloud-based collaboration technologies have improved company performance in the high-tech, media and telecom (TMT) industries. Two results stand out. First, while adoption of collaboration technologies in TMT is ahead of other...
Persistent link: https://www.econbiz.de/10013085743
Twitter allows users to publicly share their opinions on certain products in the form of micro-blogs. Such data can be collected and classified to help crowdfunding campaign owners to infer user needs, detect problems with their product and services and plan for future releases of their offers....
Persistent link: https://www.econbiz.de/10012906734
Today's internet world has changed a lot from the previous decades. YouTube is one of the video sharing and streaming platform in social media which plays a vital role in internet users. In this paper discuss, how video creators will earn revenue from YouTube and what are the possible ways to...
Persistent link: https://www.econbiz.de/10012894385
An increasingly popular trend in online businesses is the adoption of the freemium model, in which premium features are provided along with free features. By providing free features to a large fraction of users and by managing the social interactions between users and their friends, online...
Persistent link: https://www.econbiz.de/10012936786
The paper explores determinants of corporate adoption of social media and the role of technology acceptance model in the path. This paper assimilates some components of the technology acceptance dimension and social expectation theories to determine corporate intentions to use social media. Six...
Persistent link: https://www.econbiz.de/10012941228
With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and...
Persistent link: https://www.econbiz.de/10012941229