Fast network communication has been manifested in recent years as an indispensable result of constant network … connectivity, a common characteristic of Generation C. Through this network communication, which is particularly popular on social … consumerist, this kind of communication is very often based on buying and using certain products, which gives its participants the …

ways of communication. From the research we can see that it is a necessity to create and apply digital strategies for more … efficient communication with the customers, and hence better results in business. Every company should devise a strategy that … will combine traditional and modern communication media. …

that the implementation of modern digital technologies is needed as well as the integration of communication and sales …

level of online communication in B Corps. To reach this aim, the following indices were developed: the SIA index (based on … the overall score of the Benefit Impact Assessment) and the SIA online communication index (based on a mix of variables …

for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most … goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the …

enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this … authors of this article focused on using Internet as a channel of communication and distribution with Gen Y consumers. The …