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Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina; Richard, Marie-Odile; Wang, Yichuan; … - In: Journal of business research : JBR 121 (2020), pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
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Branding co-creation with members of online brand communities
Hajli, Nick; Mohana Shanmugam; Papagiannidis, Savvas; … - In: Journal of business research : JBR 70 (2017), pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
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A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick; Sims, Julian; Hossein Zadeh, Arash; … - In: Journal of business research : JBR 71 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011622532