Showing 1 - 10 of 924
The objective of this paper is to discuss the impact of social media on customer co-creation in the innovation process. Customer co-creation denotes an active, creative and social collaboration process between producers and customers (users), facilitated by a company, in the context of new...
Persistent link: https://www.econbiz.de/10014174724
Innovation plays a central role in economic development, at regional and national level. In the competitive environment companies are obliged to produce more rapidly, more effectively and more efficiently in new product development which is a result of research and development (R&D) activities....
Persistent link: https://www.econbiz.de/10013068854
In today’s digital era, the importance of digital marketing has increased from one year to another as a way of providing novel properties for informing, engaging, and selling services and products to clients. The research’s aim is to investigate trends and patterns in the area of digital...
Persistent link: https://www.econbiz.de/10013216150
Twitter is a social media site created in 2006 that gives you a chance to share quick thoughts using not more than 140 characters in a post. It's a great way to share your current research, publications and links to achieve maximum publicity. Twitter assist you to stay current with the...
Persistent link: https://www.econbiz.de/10012998950
This paper argues that a better understanding of the business model of web auctions can be reached if we adopt a broader view and provide empirical research from different sites. In this paper the business model of web auctions is refined into four dimensions. These are auction model, motives,...
Persistent link: https://www.econbiz.de/10014092524
This paper presents a restricted maximum likelihood-based algorithm to estimate who influences whose opinions and to what degree when agents share their opinions over large online social networks such as Twitter. The proposed algorithm uses multi-core processing and distributed computing to...
Persistent link: https://www.econbiz.de/10014116373
Electronic collaboration has become a driver for productivity as organizations develop linkages for the planning, sourcing and execution of goods and services. These organizations require mechanisms to harness the diverse and personalized intellectual resources that are distributed across the...
Persistent link: https://www.econbiz.de/10014028893
The literature related to virtual R&D teams reveals a lack of depth in the definitions (Ale Ebrahim et al., 2010). Although virtual teamwork is a current topic in the literature concerning global organizations, it is problematic to define the meaning of 'virtual teams' across multiple...
Persistent link: https://www.econbiz.de/10014039257
monitoring or leveraging social media communication for their reputation management …
Persistent link: https://www.econbiz.de/10014085464
(including cultural, communication, and purchase decision aspects) the key factors behind Korea Wave's success. This study seeks …
Persistent link: https://www.econbiz.de/10012958790