Over the last years, several reports highlighted the market power of very large online platforms that are gatekeeping intermediaries between businesses and consumers, and the difficulty for classic competition policy tools to deal effectively with anti-competitive practices in these platforms....

Objective: The main objective of this article is to identify social media (SM) usage in communication between individual consumers and producers in different countries. The considerations in the article are focused on consumers’ perspective. Research Design & Methods: The article takes a...

Corporate reputation is more and more the most valuable asset for a firm. In this day and age, corporate reputation, although an intangible asset, is and will grow as the most essential asset to publicize and also protect. Social media are a formidable tool to publicize a firm's brand and...

Companies have increasingly advocated social media technologies to transform businesses and improve organizational performance. This study scrutinizes the predictive relationships between social media and firm equity value, the relative effects of social media metrics compared with conventional...

While firms have obtained outside financing from large numbers of investors on financial markets for centuries, online crowdfunding platforms have only emerged as a major source of funding for start-ups and new projects for a decade. The information available to backers on crowdfunding platforms...

Blurring industry boundaries and reorganization of conventional linear value chain led to new configurations that have come to be known as digital ecosystems. This chapter discusses how firms compete in a rapidly digitizing ecosystem environment. First, this chapter examines the architecture,...

To contribute to the debate on the role of social media in responsible business, this article explores blogger buzz in reaction to food companies’ press releases on health and obesity issues, considering the content and the level of fit between the CSR initiatives and the company. Findings...

In recent years, the food industry has been confronted with public concerns about health and obesity. And while companies are taking several measures in response, it is unclear to what extent they should communicate these policies or not. This is a topic left largely unexplored, but a crucial...

Peer-To-Peer advertising is the newest trend in the age of online advertising. The Facebook gift phenomenon or invention of Application directories in Orkut or rapidly increasing usage of Avatars in Second-Life, all lead to new market dynamics using the latest advertising mode. In this paper we...

As the Sri Lankan economy attempts to transform into a more value-added and knowledge-led one, recent advancements in technology and innovation have created a plethora of new opportunities for small and medium-sized enterprises. This paper provides four case studies of innovative enterprises and...