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The evolving social network of marketing scholars
Goldenberg, Jacob; Libai, Barak; Muller, Eitan; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
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Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
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Sources of social value in word-of-mouth programs
Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2010) 1, pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
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Social effects on customer retention
Nitzan, Irit; Libai, Barak - In: MSI reports : working paper series (2010) 2, pp. 143-192
Persistent link: https://www.econbiz.de/10009006665
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The network value of products
Oestreicher-Singer, Gal; Libai, Barak; Sivan, Liron; … - In: Journal of marketing 77 (2013) 3, pp. 1-14
Persistent link: https://www.econbiz.de/10009747834
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206