Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The path of least resistance:...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
39
Konsumentenverhalten
39
Werbewirkung
16
Advertising effects
15
Advertising
12
Werbung
12
Experiment
10
Psychology of advertising
8
Werbepsychologie
8
Social behaviour
7
Soziales Verhalten
7
Personality psychology
6
Persönlichkeitspsychologie
6
Brand image
5
Cognition
5
Emotion
5
Internet marketing
5
Kognition
5
Markenimage
5
Online-Marketing
5
Perception
5
USA
5
United States
5
Wahrnehmung
5
Brand
3
Decision
3
Entscheidung
3
Markenartikel
3
Materialism
3
Money
3
Mortality
3
Motivation
3
Operations Research
3
Operations research
3
Selbstverpflichtung
3
Social web
3
Sterblichkeit
3
Time
3
Voluntary agreement
3
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Janssen, Loes
3
Schouten, Alexander P.
2
Croes, Emmelyn A. J.
1
Ketelaar, Paul E.
1
Reijmersdal, Eva A. van
1
Riet, Jonathan van 't
1
Vergeer, Maurice
1
Verspaget, Maegan
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The success of viral ads : social and attitudinal predictors of consumer pass-on behavior on social network sites
Ketelaar, Paul E.
;
Janssen, Loes
;
Vergeer, Maurice
; …
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2603-2613
Persistent link: https://www.econbiz.de/10011491433
Saved in:
2
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
3
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
