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Online content : who is willing to pay and for what?
Tarkiainen, Anssi; Arminen, Heli; Kuivalainen, Olli - In: International journal of business information systems : … 17 (2014) 3, pp. 283-305
Persistent link: https://www.econbiz.de/10010478637
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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Electronic word of mouth impacts : a spotlight on customer integration
Lis, Bettina; Horst, Marian - In: Journal of media business studies 10 (2013) 4, pp. 41-62
Persistent link: https://www.econbiz.de/10010233177
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A modified news micropayment model for newspapers on the social web
Graybeal, Geoffrey Michael; Hayes, Jameson Lee - In: JMM : the international journal on media management 13 (2011) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10009267482
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Co-creation and the factors that influence a consumer's willingness to co-create value
Boadi, Portia Opoku; Liu, Yijun; Karikari, Ama Foriwaa; … - In: International journal of e-business research : an … 16 (2020) 2, pp. 17-31
Persistent link: https://www.econbiz.de/10012302675
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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Comparing the persuasiveness and professionalism of newspaper, blog, and social media sources of information in marketing and reviewing theatre
Warne, Russell Thomas; Drake-Brooks, Malisa M. - In: Arts and the market 6 (2016) 2, pp. 166-186
Persistent link: https://www.econbiz.de/10011552869
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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Newspaper Consumption in the Digital Age : Measuring Multi-Channel Audience Attention and Brand Popularity
Thurman, Neil - 2014
-spent-reading and popularity) of UK national newspaper brands across their print editions and online channels (excluding mobile 'apps …
Persistent link: https://www.econbiz.de/10014155025
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Influencing search
Janssen, Maarten C. W.; Williams, Cole - 2021
Persistent link: https://www.econbiz.de/10012482939