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International journal of advertising : the quarterly review of marketing communications
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European management journal
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Understanding the consequences of public social media use for work
Zoonen, Ward van
;
Verhoeven, Joost W. M.
;
Vliegenthart, Rens
- In:
European management journal
35
(
2017
)
5
,
pp. 595-605
Persistent link: https://www.econbiz.de/10011775128
Saved in:
2
Getting the word out on Twitter : the role of influentials, information brokers and strong ties in building word-of-mouth for brands
Araujo, Theo
;
Neijens, Peter
;
Vliegenthart, Rens
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 496-513
Persistent link: https://www.econbiz.de/10011707437
Saved in:
3
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
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