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Social Web
Consumer behaviour
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5,795
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5,769
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Filieri, Raffaele
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14
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11
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10
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9
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Journal of business research : JBR
243
Journal of retailing and consumer services
179
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Technological forecasting & social change : an international journal
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60
Journal of promotion management : innovations in planning and applied research
57
Journal of marketing communications
54
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
52
Psychology & marketing
49
International journal of advertising : the review of marketing communications
47
The journal of brand management : an international journal
43
Marketing intelligence & planning
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of consumer studies
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of strategic marketing
39
International journal of business information systems : IJBIS
38
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
38
Journal of marketing
38
International journal of technology marketing : IJTMkt
37
Electronic commerce research
36
Cogent business & management
35
International journal of hospitality management
35
Information systems research : ISR
34
International journal of electronic commerce : IJEC
33
Journal of marketing management : MM
32
Journal of travel and tourism marketing
32
Tourism management : research, policies, practice
32
Business horizons
31
Asia Pacific journal of marketing and logistics
29
Young consumers : insight and ideas for responsible marketers
29
Journal of fashion marketing and management
28
SpringerLink / Bücher
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of the Academy of Marketing Science
27
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ECONIS (ZBW)
5,795
EconStor
2
OLC EcoSci
1
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1
Creating value through membership and participation in sport fan consumption communities
Hedlund, David P.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010337060
Saved in:
2
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
3
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
4
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
Saved in:
5
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
6
Exploring the relationship between sport fan identification and addiction to digital sports media
Clark, John S.
;
Maher, Jill K.
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011591081
Saved in:
7
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
8
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
9
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
Saved in:
10
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
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