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Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
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Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
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Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
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Stephen, Andrew T.
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Tan, Yong
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Martínez-López, Francisco J.
22
Ozuem, Wilson
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Filieri, Raffaele
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Petrova, Maria
20
Sabatini, Fabio
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Flavián Blanco, Carlos
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Harrigan, Paul
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Pitt, Leyland F.
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Rita, Paulo
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Allcott, Hunt
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Gu, Bin
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Kreutzer, Ralf T.
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Kummer, Michael E.
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Leimeister, Jan Marco
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Vrontis, Demetris
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Agnihotri, Raj
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Enikolopov, Ruben
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Krcmar, Helmut
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Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
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National Bureau of Economic Research
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Books on Demand GmbH <Norderstedt>
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Nomos Verlagsgesellschaft
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World Bank Group
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American Marketing Association
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Friedrich-Schiller-Universität Jena
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OECD
7
Springer-Verlag GmbH
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World Bank
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Edward Elgar Publishing
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Springer Gabler <Firma>
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Verlag Dr. Kovač
6
Information Resources Management Association
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Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
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AMA Winter Academic Conference <2023, Online>
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Chartered Institute of Public Relations
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Journal of business research : JBR
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Technological forecasting & social change : an international journal
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Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
148
SpringerLink / Bücher
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Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Tourism management : research, policies, practice
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
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Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
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Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
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CESifo working papers
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Journal of advertising research
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ECONIS (ZBW)
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EconStor
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OLC EcoSci
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1
Online Consumer Communities, Collaborative
Learning
and Innovation
Rossi, Carla
-
2014
to facilitate customers’ engagement in processes of collaborative
learning
and innovation, outlining the potential …
Persistent link: https://www.econbiz.de/10014165061
Saved in:
2
The coming community : the politics of alternative food networks in Southern
Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
3
Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria
;
Moretti, Andrea
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
Saved in:
4
Testing the antecedents of customer knowledge sharing on social media : a quantitative analysis on Italian consumers
Baima, Gabriele
;
Santoro, Gabriele
;
Pellicelli, Anna Claudia
- In:
International marketing review
39
(
2022
)
3
,
pp. 682-705
Persistent link: https://www.econbiz.de/10013396304
Saved in:
5
Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites
Souki, Gustavo Quiroga
;
Oliveira, Alessandro Silva de
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
8
,
pp. 2255-2281
Persistent link: https://www.econbiz.de/10014457640
Saved in:
6
Learning
from and with customers with social media : a model for social customer
learning
Jussila, Jari J.
;
Kärkkäinen, Hannu
;
Leino, Maija
- In:
International journal of management, knowledge and …
1
(
2012
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10010341668
Saved in:
7
Social Branding am Beispiel der Social-Commerce-Plattform Nestlé Marktplatz
Decker, Alexander
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 421-438)
.
2012
Persistent link: https://www.econbiz.de/10009553467
Saved in:
8
Enablers for end-user entrepreneurship : an investigation on Italian food bloggers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1109-1118
Persistent link: https://www.econbiz.de/10011788989
Saved in:
9
Identifikation von Lead Usern in Online-Portalen am Beispiel von www.seniorenportal.de
Baumbach, Wenke
;
Schmidle, Michael
-
2008
Persistent link: https://www.econbiz.de/10003803801
Saved in:
10
Lead-User-Identifikation in virtuellen Communities am Beispiel des Frosta-Blogs
Casper, Constance
;
Reichert, Irmingard
-
2008
Persistent link: https://www.econbiz.de/10003803809
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