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Examining brand communities among children and adolescents : an exploratory study
Flurry, Laura Ann; Swinberghe, Krist R.; Parker, Janna M. - In: The journal of consumer marketing 31 (2014) 2, pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
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What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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Self-exposure in social media : teenagers' transmedia practices for the construction of a personal brand
Masanet, Maria-Jose; Márquez, Israel; Pires, Fernanda; … - In: Innovation in advertising and branding communication, (pp. 136-153). 2021
Persistent link: https://www.econbiz.de/10012391679
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Strategien und Methoden zur Beherrschung des Chaos : die Segmentierung des Social Web
Klär, Kerstin; Tabino, Oliver - In: Web-Monitoring : Gewinnung und Analyse von Daten über …, (pp. 235-263). 2010
Persistent link: https://www.econbiz.de/10003938298
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The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong; Moon, Sangkil; Iacobucci, Dawn - In: Journal of international marketing 27 (2019) 4, pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023
the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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Reaching for customer centricity : wine brand positioning configurations
Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21
This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …
Persistent link: https://www.econbiz.de/10012601505
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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348
Persistent link: https://www.econbiz.de/10012695107