Narrow search
Showing 1 - 10 of 5,121
Cover Image
Influences on food choices of urban Chinese teenagers
Veeck, Ann; Yu, Fang Grace; Yu, Hongyan; Veeck, Gregory; … - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 296-311
Persistent link: https://www.econbiz.de/10010469437
Cover Image
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi; Shim, Sung Wook; Jeon, Minhee - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Cover Image
Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers
Myin, Mon Thu; Su, Jin; Wu, Huicheng; Shen, Haina - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 95-113
Persistent link: https://www.econbiz.de/10014246040
Cover Image
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Cover Image
Which lenders are more likely to reach out to underserved consumers : banks versus fintechs versus other nonbanks?
Dolson, Erik; Jagtiani, Julapa - 2021
Persistent link: https://www.econbiz.de/10012651299
Cover Image
The role of self-efficacy, trust, and experience and the mediating effects of satisfaction in the choice of C2C e-commerce among young adults
Leonard, Lori N. K.; Jones, Kiku - In: Journal of electronic commerce in organizations : the … 7 (2009) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10003862991
Cover Image
Engaging customers on Facebook : challenges for e-retailers
Harris, Lisa; Dennis, Charles - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 338-346
Persistent link: https://www.econbiz.de/10009424839
Cover Image
Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
Cover Image
The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark; Luster, Sean - In: The journal of consumer marketing 32 (2015) 3, pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
Cover Image
Assessing the influence of motivations and attitude on mobile social networking use
Sanz Blas, Silvia; Ruiz Mafe, Carla; Martí-Parreño, Jose - In: Global business perspectives 1 (2013) 2, pp. 164-179
Persistent link: https://www.econbiz.de/10009751225