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Social Web
Social marketing
1,462
Social Marketing
1,241
Consumer behaviour
281
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275
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217
social marketing
199
Behavioral economics
120
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Alves, Helena
2
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2
Castillo-Abdul, Bárbara
2
Dietrich, Timo
2
Evans, Dave
2
Galiano-Coronil, Araceli
2
Pinho, José Carlos
2
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1
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1
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1
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1
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Journal of social marketing : JSOCM
5
Journal of nonprofit & public sector marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of management development
2
Asia-Pacific journal of business administration
1
Central European business review : CEBR
1
Corporate governance : international journal of business in society
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
European journal of management and business economics : EJM&BE
1
European research on management and business economics
1
Health marketing quarterly
1
ICT management in non-profit organizations
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research
1
International journal of nonprofit & voluntary sector marketing
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Journal of business
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of the Operational Research Society
1
Management decision
1
Management information systems : mis quarterly
1
New horizons in marketing series
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
1
Services marketing quarterly
1
The SAGE handbook of social marketing
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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1
Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan
;
Dadich, Ann
;
Soboleva, Alena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
Saved in:
2
Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson
;
Jones, Sandra C.
;
Iverson, Don
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
Saved in:
3
Religiosity and digital piracy : an empirical examination
Casidy, Riza
;
Phau, Ian
;
Lwin, Michael
- In:
Services marketing quarterly
37
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011452121
Saved in:
4
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
5
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
6
Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
Saved in:
7
Embeddedness, prosociality, and social influence : evidence from online crowdfunding
Hong, Yili
;
Hu, Yuheng
;
Burtch, Gordon
- In:
Management information systems : mis quarterly
42
(
2018
)
4
,
pp. 1211-1224
Persistent link: https://www.econbiz.de/10011951767
Saved in:
8
How to maximize advertising performance in online social networks
Liu, Yezheng
;
Li, Lingfei
- In:
Journal of the Operational Research Society
70
(
2019
)
8
,
pp. 1224-1233
Persistent link: https://www.econbiz.de/10012213689
Saved in:
9
Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, Nadia
;
Dent, Kendall
;
Tam, Leona
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
Saved in:
10
Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen
;
Alhabash, Saleem
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
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