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Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
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Segmenting the Web 2.0 market : behavioural and usage patterns of Social Web consumers
Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Journal of business case studies 6 (2010) 7, pp. 55-66
Persistent link: https://www.econbiz.de/10008839873
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A picture is worth a thousand words : segmenting consumers by Facebook profile images
Vilnai-Yavetz, Iris; Tifferet, Sigal - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
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Segmenting consumer reactions to social network marketing
Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
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Examining the technology acceptance model in the adoption of social networks
Pinho, José Carlos Martins Rodrigues; Soares, Ana Maria - In: Journal of research in interactive marketing : … 5 (2011) 2/3, pp. 116-129
Persistent link: https://www.econbiz.de/10009389609
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Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip; Machado, Joana C. - In: Journal of marketing theory and practice 26 (2018) 4, pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
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Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa; Martinez, Luisa M.; Martinez, Luis F. - In: Journal of retailing and consumer services 43 (2018), pp. 234-241
Persistent link: https://www.econbiz.de/10011883208