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Leadership in online knowledge networks : challenges and coping strategies in a network of practice
Agterberg, Marlous (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003694309
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Satisfaction with virtual communities in B2B financial services : social dynamics, content and technology
Chompis, Evangelos; Bons, Roger W. H.; Hooff, Bart van den - In: Electronic markets : the international journal on … 24 (2014) 3, pp. 165-177
Persistent link: https://www.econbiz.de/10010402524
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Explaining user adoption of virtual worlds : towards a multipurpose motivational model
Verhagen, Tibert; Feldberg, Frans; Hooff, Bart van den; … - 2008
Persistent link: https://www.econbiz.de/10003816258
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Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes; Schouten, Alexander P.; Croes, Emmelyn A. J. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
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Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan - In: International journal of advertising : the review of … 39 (2020) 2, pp. 258-281
Persistent link: https://www.econbiz.de/10012200481