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Typical innovative and involvement characteristics of contributors to consumer generated media
Shiu, Eric - In: Organizations and social networking : utilizing social …, (pp. 103-124). 2013
Persistent link: https://www.econbiz.de/10009768699
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Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich; Zogaj, Shkodran - In: International journal of knowledge management : IJKM ; … 12 (2016) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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IT-enabled product innovation : customer motivation for participating in virtual idea communities
Bretschneider, Ulrich; Leimeister, Jan Marco; … - In: International journal of product development : IJPD 20 (2015) 2, pp. 126-141
Persistent link: https://www.econbiz.de/10011488295
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The role of online brand community in new product development : case studies on digital product manufacturers in Korea
Kim, Joong-Hyun; Bae, Zong-Tae; Kang, Shin Hyung - In: Digital disruptive innovation, (pp. 417-439). 2020
Persistent link: https://www.econbiz.de/10012116510
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How to co-create local food products with consumers?
Antikainen, Maria; Niemelä, Marketta - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 71-89
Persistent link: https://www.econbiz.de/10011738641
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Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Nursiam, Suciwati; Handayani, Putu Wuri; Trisnaty, Ida … - In: International journal of business information systems : … 22 (2016) 4, pp. 397-421
Persistent link: https://www.econbiz.de/10011636583
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Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer
Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51
This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...
Persistent link: https://www.econbiz.de/10013382454
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Contribution and participation in innovation communities : a classification of incentives and motives
Janzik, Lars - In: International journal of innovation and technology … 7 (2010) 3, pp. 247-262
Persistent link: https://www.econbiz.de/10008695378
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Lead users and early adopters on the web : the role of new technology product blogs
Droge, Cornelia; Stanko, Michael A.; Pollitte, Wesley A. - In: The journal of product innovation management : an … 27 (2010) 1, pp. 66-82
Persistent link: https://www.econbiz.de/10003937637