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Assessing word-of-mouth reputation of influencers on B2C live streaming platforms : the role of the characteristics of information source
Wang, Lin; Wang, Zhihua; Wang, Xiaoying; Zhao, Yang - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1544-1570
Persistent link: https://www.econbiz.de/10013391115
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Influence of customer participation on co-creation intention of brand value under social media
Lin, Mengfei; Wang, Zhihua; Chen, Chunfeng - In: Journal of information & knowledge management : JIKM 22 (2023) 5, pp. 1-24
Persistent link: https://www.econbiz.de/10014494596