//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Introduction to the special th...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
94
Konsumentenverhalten
90
Theorie
80
Theory
80
Deutschland
55
Germany
55
Beziehungsmarketing
49
Relationship marketing
49
Marktforschung
40
Market research
37
Produktmanagement
27
Conjoint analysis
25
Conjoint-Analyse
25
Marketing
25
Product management
25
Brand management
21
Product design
21
Markenführung
20
Produktgestaltung
20
Marketing management
19
Pricing strategy
19
Marketingmanagement
18
Preismanagement
18
Experiment
17
Automotive industry
16
Kfz-Industrie
15
Social web
14
Brand image
13
Customer satisfaction
13
Markenimage
13
Brand
12
Markenartikel
12
Entscheidung
11
Innovation
11
Kundenzufriedenheit
11
Decision
10
E-commerce
10
Electronic Commerce
10
Marketing theory
10
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
11
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
9
German
5
Author
All
Herrmann, Andreas
9
Diehl, Kristin
3
Heitmann, Mark
3
Hildebrand, Christian
3
Rösger, Jürgen
3
Holland, Christopher P.
2
Häubl, Gerald
2
Landwehr, Jan Rüdiger
2
Valsesia, Francesca
2
Algesheimer, René
1
Aryobsei, Suleiman
1
Brenner, Walter
1
Cavanaugh, Lisa A.
1
D'Angelo, Jennifer K.
1
Dahl, Darren W.
1
Franke, Nikolaus
1
Gutiérrez-Leefmans, Manuela
1
Haeubl, Gerald
1
Hofstetter, Reto
1
Huber, Frank
1
Landwehr, Jan
1
Loewenfeld, Fabian von
1
Naudé, Peter
1
Schlager, Tobias
1
Stadler, Rupert
1
Thornton, Sabrina C.
1
more ...
less ...
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
USC Marshall School of Business Research Paper Sponsored by iORB, No
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Management von Kundenbeziehungen durch Brand Communities
Herrmann, Andreas
;
Algesheimer, René
;
Landwehr, Jan …
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 469-484)
.
2010
Persistent link: https://www.econbiz.de/10003934484
Saved in:
2
Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
Saved in:
3
Der Markenareal-Ansatz zur Steuerung von Brand Communities
Rösger, Jürgen
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 93-112)
.
2007
Persistent link: https://www.econbiz.de/10003565743
Saved in:
4
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
5
How to succeed in the digital age : strategies from 17 top managers
Stadler, Rupert
(
contributor
);
Brenner, Walter
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010340918
Saved in:
6
Der Markenareal-Ansatz zur Steuerung von Brand Communities
Rösger, Jürgen
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 93-112)
.
2008
Persistent link: https://www.econbiz.de/10003762112
Saved in:
7
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
8
Constraining ideas : how seeing ideas of others harms creativity in open innovation
Hofstetter, Reto
;
Dahl, Darren W.
;
Aryobsei, Suleiman
; …
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012426506
Saved in:
9
A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
Saved in:
10
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->