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Social networking sites as a learning tool
Sanchez-Casado, Noelia; Cegarra Navarro, Juan Gabriel; … - In: The learning organization : TLO ; the international … 23 (2016) 1, pp. 23-42
Persistent link: https://www.econbiz.de/10011555708
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Social media, customers' experience, and hotel loyalty programs
Sánchez-Casado, Noelia; Artal Tur, Andrés; … - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10012005718
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The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia; Confente, Ilenia; … - In: Journal of marketing theory and practice 26 (2018) 3, pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
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Special issue: enterprise social media for knowledge management and innovation in SMEs
Soto-Acosta, Pedro (ed.); Cegarra Navarro, Juan Gabriel (ed.) - 2017
Persistent link: https://www.econbiz.de/10011804285