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Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan - In: Corporate communications : an international journal 21 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel; Himme, Alexander; Edeling, Alexander; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
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Horst Schlämmer fährt Golf im Social Web : "Ich mach jetzt Führerschein"
Kastner, Sonja - In: PR-Kampagnen, (pp. 121-129). 2011
Persistent link: https://www.econbiz.de/10009306378
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Die sozialen Medien des Web 2.0 : strategische und operative Erfolgsfaktoren am Beispiel der Facebook-Kampagne des WWF
Gysel, Sascha; Michelis, Daniel; Schildhauer, Thomas - In: Social-Media-Handbuch : Theorien, Methoden, Modelle, (pp. 221-235). 2010
Persistent link: https://www.econbiz.de/10008771873
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Media messages
Allard, M. June - In: Understanding and managing diversity : readings, cases, …, (pp. 242-252). 2009
Persistent link: https://www.econbiz.de/10003733515
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Media messages
Allard, M. June - In: Understanding and managing diversity : readings, cases, …, (pp. 197-206). 2005
Persistent link: https://www.econbiz.de/10002417946
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Live Campaigns : Event-Kampagnen als Konzept einer wirkungsvollen Marketing-Kommunikation
Dams, Colja M.; Luppold, Stefan - 2019
Colja M. Dams und Stefan Luppold geben in diesem essential Anstöße, formulieren Antworten, erklärten Zusammenhänge und treten den Beweis an für den Erfolg von neuen Marketing-Konzepten in der gelebten Praxis. Mithilfe von Beispielen aus der Praxis für die Praxis zeigen die Autoren: Live...
Persistent link: https://www.econbiz.de/10012401788
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Live Campaigns : Event-Kampagnen als Konzept einer wirkungsvollen Marketing-Kommunikation
Dams, Colja M.; Luppold, Stefan - 2019
Persistent link: https://www.econbiz.de/10011949940
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10010532153
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Handbook of research on effective advertising strategies in the social media age
Taskiran, Nurdan Oncel (contributor);  … - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"-- …
Persistent link: https://www.econbiz.de/10010532185