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Tourists' recommendations : WOM becomes digital

Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 493-501

Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to … influential factor and a significant resource of information transmission in the tourism market. Word-of-mouth has an important … and challenges for hospitality and tourism marketers. This paper aims to examine the influence of traditional word …

Persistent link: https://www.econbiz.de/10012221814

Word-of-mouth in social media : the case of Polish tourist industry

Deszczyński, Bartosz - In: International journal of management and economics 53 (2017) 4, pp. 93-114

The core objective of this paper is to determine the level of online dialogue in social media between the tourist industry leaders and their customers. This study applies sequential explanatory industry-representative comparison with statistical and qualitative analysis of online word-of-mouth...

Persistent link: https://www.econbiz.de/10012027004

Gender Differences in User-Generated Travel Photographs on Social Media

Zhang, Xuan - 2017

This study examines the gender differences in user-generated travel photographs posted on social networking services. Using 515 travel photographs—285 generated by females and 230 generated by males—from China's Sina Weibo website, the study analyzes the gender differences in the photographs...

Persistent link: https://www.econbiz.de/10012956713

Power asymmetry and value creation in B2C relationship networks

Wieczerzycki, Marcin - In: International journal of management and economics 57 (2021) 2, pp. 161-176

The purpose of this paper is to explore the problem of power distribution within networks of relationships between companies and consumers (business-to-consumer (B2C) networks) and to examine the ways in which value is created and captured in such structures. To this end, we applied the network...

Persistent link: https://www.econbiz.de/10012606698

Implementation of green marketing concept through social media activities : a systematic literature review

Nabivi, Elnur - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 55-67

The last century's industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using "green marketing"...

Persistent link: https://www.econbiz.de/10012439493

Susceptibility and influence in social media word-of-mouth

Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R. - 2014

Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals’...

Persistent link: https://www.econbiz.de/10010467832

An Empirical Study of Word-of-Mouth Generation and Consumption

Yang, Sha - 2012

Word-of-mouth (WOM) plays an increasingly important role today in shaping consumers' attitudes and buying behaviors. Prior work in marketing has mainly focused on the aggregate impact of WOM on product sales as well as the generation of WOM. Very little attention has been paid to the consumption...

Persistent link: https://www.econbiz.de/10013100470

A Dynamic Model of User Behavior in a Social Network Site

Ahn, Dae-Yong - 2014

This paper estimates a dynamic model of user behavior in a social network site using unique data on the daily login activity of a sample of members of MySpace.com. We view a social network as a stock of capital that yields a flow of utilities over time by creating interactions between the site...

Persistent link: https://www.econbiz.de/10013069999

Factors Affecting Spectators' Attitudes and Intentions : Focusing on the Roles of the Facebook Fan Page

Park, Se-Hyuk - 2017

This study identified and examined variables that affected spectators' attitudes and intentions in both offline and online contexts. Based on the results of literature review, three variables (i.e., the club membership subscription, negative memory, and Facebook fan page visit) were identified,...

Persistent link: https://www.econbiz.de/10012952359

Antecedents and Consequence of the Social Network Service-Based Word-of-Mouth : With Focus on Chinese Consumers’ Experiences of the Korea Wave

Yoon, Sung-Joon - 2017

As the growing global influence of Korean Pop-Culture (commonly referred to as Korea Wave or Hallyu) draws the attention of scholars and media practitioners, it seems appropriate to investigate from a wide spectrum of perspectives (including cultural, communication, and purchase decision...

Persistent link: https://www.econbiz.de/10012958790

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