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Corporate reputation and social media : a game theory approach
Warin, Thierry; Marcellis-Warin, Nathalie de; Sanger, … - In: International journal of economics and business research 9 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10011332925
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Corporate Twitter channels : the impact of engagement and informedness on corporate reputation
Li, Ting; Berens, Guido A. J. M.; Maertelaere, Maikel de - In: International journal of electronic commerce : IJEC 18 (2013/14) 2, pp. 97-125
Persistent link: https://www.econbiz.de/10010247637
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Balancing acts : managing employees and reputation in social media
Rokka, Joonas; Karlsson, Katariina; Tienari, Janne - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
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Communication strategies for reputation management of the company
Dimitrova, Yanica Petkova - In: Revista română de economie 43 (2016) 2, pp. 5-13
Persistent link: https://www.econbiz.de/10011546136
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Mass-media-based corporate reputation and firms' market valuation : evidence from emerging markets
Agnihotri, Arpita - In: Corporate reputation review : an international journal 17 (2014) 3, pp. 206-218
Persistent link: https://www.econbiz.de/10010402298
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Does firms' dissemination of corporate social responsibility information through Facebook matter for corporate reputation?
Maniora, Janine; Pott, Christiane - In: Journal of international accounting research 19 (2020) 2, pp. 167-196
Persistent link: https://www.econbiz.de/10012384888
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Firms' reputation for innovation : role of marketing capability, innovation capability, and knowledge sharing
Ganguly, Anirban; Kumar, Chitresh; Saxena, Garima; … - In: Journal of information & knowledge management : JIKM 19 (2020) 2, pp. 2050004-1-2050004-27
Persistent link: https://www.econbiz.de/10012293614
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Corporate reputation on mass media, public opinion, and YouTube: examining the factors influencing reputation of Fortune 500 companies
Meadows, Cui Zhang; Meadows, Charles W., III - In: Corporate reputation review : an international journal 19 (2016) 4, pp. 345-356
Persistent link: https://www.econbiz.de/10011602604
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Organizational usage of social media for corporate reputation management
Becker, Kip; Lee, Jung Wan - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
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The role of social media in corporate reputation management : the results of the Polish enterprises
Szwajca, Danuta - In: Foundations of Management : the journal of Warsaw … 9 (2017) 1, pp. 161-174
The exponential growth of the Internet and social media (SM) in the recent years has contributed to changing the communication environment in which stakeholders as their users may post and distribute their opinions about the company and its products. This generates a number of potential threats...
Persistent link: https://www.econbiz.de/10011856404