The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …

incorporated social media into their marketing strategies. Today, the majority of brands are present in social media. This raise …Luxury has been reluctant to Internet strategies due to its willingness to stay rare and exclusive. When it comes to …

The role of brands and branding in the new economy that is characterized by digitization and globalization are … feedback of their experience. Since brands are transforming in digital age so e-branding is required for making e …

Personal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the …

media. They are using different tools including influencer marketing through social networking sites (SNSs). Therefore, this … examine the number of followers, clicks, comments and likes that are generated following their influencer marketing. The …-brand engagement. In conclusion, this contribution identifies future research avenues on influencer marketing through social media …

concepts of white goods, branding and social media marketing in context. The paper also studies the theory contributed by … purpose of this study is to understand how white goods business firms use social media marketing as a tool to brand themselves …