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~subject:"Social Web"
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ПОДХОД К СИСТЕМАТИЗАЦИИ ФАКТОР...
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Social Web
Konsumentenverhalten
79,790
Consumer behaviour
79,788
Electronic Commerce
23,272
E-commerce
21,237
Marketingmanagement
16,943
Marketing management
16,491
Theorie
12,425
Theory
12,415
Relationship marketing
11,114
Beziehungsmarketing
11,099
Online-Handel
8,668
Online retailing
8,660
Brand management
8,404
Markenführung
8,387
Markenimage
6,925
Brand image
6,913
Deutschland
6,779
USA
6,578
Germany
6,575
Online-Marketing
6,533
Social web
6,522
Internet marketing
6,445
United States
6,439
Internet
6,046
Customer satisfaction
5,923
Kundenzufriedenheit
5,911
Marketing
5,084
Einzelhandel
4,996
Retail trade
4,901
Service quality
4,742
Dienstleistungsqualität
4,734
Brand
4,556
Markenartikel
4,516
Werbewirkung
3,911
Advertising effects
3,897
Experiment
3,489
Werbung
3,456
Advertising
3,421
Preismanagement
3,368
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Undetermined
3,498
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1,214
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Article
5,178
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1,341
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2
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4,668
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4,668
Aufsatz im Buch
507
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507
Graue Literatur
212
Non-commercial literature
212
Arbeitspapier
144
Working Paper
144
Hochschulschrift
111
Collection of articles of several authors
100
Sammelwerk
100
Aufsatzsammlung
84
Conference paper
66
Konferenzbeitrag
66
Thesis
56
Case study
51
Fallstudie
51
Konferenzschrift
35
Ratgeber
35
Guidebook
34
Lehrbuch
18
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15
Sammlung
15
Conference proceedings
14
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13
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6
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6
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3
Forschungsbericht
3
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3
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3
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2
Bibliografie
2
Einführung
2
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2
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English
6,197
German
323
Polish
5
French
3
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3
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
18
Loureiro, Sandra Maria Correia
17
Martínez-López, Francisco J.
16
Hollebeek, Linda D.
15
Hajli, Nick
14
Flavián Blanco, Carlos
13
Rita, Paulo
12
Gázquez-Abad, Juan Carlos
11
Ozuem, Wilson
11
Stephen, Andrew T.
11
Casaló, Luis V.
10
Hennig-Thurau, Thorsten
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Bigné Alcañiz, J. Enrique
9
Füller, Johann
9
Harrigan, Paul
9
Heinemann, Gerrit
9
Ko, Eunju
9
Milne, George R.
9
Schivinski, Bruno
9
Seo, Yuri
9
Usman, Osly
9
Conduit, Jodie
8
Ghose, Anindya
8
Haenlein, Michael
8
Karjaluoto, Heikki
8
Kumar, Jitender
8
Kumar, Vikas
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
Michaelidou, Nina
8
Qiu, Liangfei
8
Rana, Nripendra P.
8
Rather, Raouf Ahmad
8
Sohail, M. Sadiq
8
Thaichon, Park
8
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IGI Global
20
Springer Fachmedien Wiesbaden
16
American Marketing Association
3
Books on Demand GmbH <Norderstedt>
3
Technische Universität Dresden
3
Universität Mannheim
3
epubli GmbH
3
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Edward Elgar Publishing
2
OECD
2
Organisation for Economic Co-operation and Development
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Steria Mummert Consulting AG
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Carl Heymanns Verlag
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
ENTER <22., 2015, Lugano>
1
Eberhard Karls Universität Tübingen
1
Edition Virgines e.K.
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschulbibliothek Münster
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
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Journal of business research : JBR
248
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Technological forecasting & social change : an international journal
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
The journal of product & brand management
57
Journal of internet commerce
54
Journal of marketing communications
53
Journal of promotion management : innovations in planning and applied research
52
International journal of electronic marketing and retailing : IJEMR
50
International journal of advertising : the review of marketing communications
49
Journal of management information systems : JMIS
48
Electronic commerce research
46
Information systems research : ISR
46
Journal of electronic commerce research : JECR
45
Journal of marketing management : MM
42
Psychology & marketing
42
The journal of brand management : an international journal
42
International journal of consumer studies
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of business information systems : IJBIS
38
International journal of technology marketing : IJTMkt
38
Marketing intelligence & planning
37
Journal of marketing
36
Cogent business & management
35
SpringerLink / Bücher
35
Journal of travel and tourism marketing
34
International journal of electronic commerce : IJEC
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
Springer eBook Collection
32
Asia Pacific journal of marketing and logistics
31
Business horizons
31
International journal of hospitality management
31
Journal of strategic marketing
31
Young consumers : insight and ideas for responsible marketers
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Tourism management : research, policies, practice
30
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
6,521
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1
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1
The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea
;
Prete, Maria Irene
;
Piper, Luigi
; …
- In:
International journal of electronic trade
1
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
Saved in:
2
Social media: a new frontier for retailers?
Constantinides, Efthymios
;
Romero, Carlota Lorenzo
; …
- In:
European retail research
22
(
2008
),
pp. 1-28
Persistent link: https://www.econbiz.de/10003818161
Saved in:
3
User behaviour in Second Life : an empirical study analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10009666325
Saved in:
4
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
5
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
6
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
7
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
8
User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10013420398
Saved in:
9
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
10
Internationalisation business strategy via e-commerce
Pereira, Leandro
;
Tovstolyak, Yuliya
;
Costa, Renato J. …
- In:
International journal of business and systems research …
17
(
2023
)
2
,
pp. 225-250
Persistent link: https://www.econbiz.de/10014234323
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