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Social Web
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,613
Theory
9,444
Relationship marketing
9,114
Beziehungsmarketing
9,070
Brand management
7,606
Markenführung
7,556
Brand image
6,723
Markenimage
6,678
Customer satisfaction
5,677
Online-Handel
5,611
Online retailing
5,600
Kundenzufriedenheit
5,504
USA
5,042
Social web
4,764
United States
4,753
Online-Marketing
4,577
Internet marketing
4,564
Einzelhandel
4,386
Service quality
4,380
Brand
4,345
Retail trade
4,344
Markenartikel
4,333
Dienstleistungsqualität
4,330
Deutschland
4,220
Germany
3,870
Werbewirkung
3,713
Advertising effects
3,673
Electronic Commerce
3,649
Verbraucherverhalten
3,617
E-commerce
3,546
Experiment
3,403
Emotion
3,217
Advertising
3,166
Werbung
3,069
Pricing strategy
3,056
Preismanagement
3,051
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2,895
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Casaló, Luis V.
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Stephen, Andrew T.
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
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Springer Fachmedien Wiesbaden
12
IGI Global
5
American Marketing Association
3
De Gruyter Oldenbourg
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
Trinity College Dublin / Department of Economics
1
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Journal of business research : JBR
216
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
50
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
41
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
Electronic commerce research
31
Information systems research : ISR
31
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
International journal of hospitality management
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,764
EconStor
2
OLC EcoSci
1
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1
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10
of
4,767
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date (newest first)
date (oldest first)
1
Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
Saved in:
2
Do online
discounts
and free gifts damage brand image of service? : the moderating role of
promotion
-proneness
Crespo-Almendros, E.
;
Barrio-García, Salvador del
- In:
Service business
10
(
2016
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10011722145
Saved in:
3
Pinning and
promotion
: how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
4
Influence of the perceived benefit of a social network-based sales
promotion
on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda
;
Prados-Peña, M. Belén
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
Saved in:
5
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
6
Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan
;
Leung, Wing-fai
- In:
Economics, management and financial markets
11
(
2016
)
3
,
pp. 56-71
Persistent link: https://www.econbiz.de/10011814242
Saved in:
7
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
8
Voluntary simplicity : the Great American Apparel Diet
Wu, Dorothy E.
;
Thomas, Jane Boyd
;
Moore, Marguerite
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009784783
Saved in:
9
Capturing college students on the web: analysis of
clothing
web site attributes
Seock, Yoo-Kyoulng
;
Norton, Marjorie J. T.
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 539-552
Persistent link: https://www.econbiz.de/10003736083
Saved in:
10
What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Shin, Eonyou
;
Lee, Jung Eun
- In:
Journal of business research : JBR
132
(
2021
),
pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
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