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The dynamic construction of brand storytelling
Aimé, Isabelle - In: Journal of strategic marketing 31 (2023) 7, pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
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Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising
Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015077614
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Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta; Agopian, G. - In: Journal of marketing communications 29 (2023) 7, pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
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The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp - In: The journal of services marketing 27 (2013) 6, pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
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To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying; Niu, Run Hong - In: International journal of operations & production … 36 (2016) 9, pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
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Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens; Weitzl, Wolfgang - In: Journal of business research : JBR 130 (2021), pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
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Dynamics of customer interaction on social media platforms
Baumöl, Ulrike; Hollebeek, Linda; Jung, Reinhard - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
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Impact of social media on corporate reputation of banks in India : a customers' perspective
Mehta, Reena; Gupta-Bhattacharya, Nupur; Talwar, Shalini - In: Bank parikrama : a journal of banking & finance : … 43 (2018) 1/4, pp. 16-40
Persistent link: https://www.econbiz.de/10012023846
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The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.; Wolter, Jeremy S.; Allen, Alexis M.; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 60-81
Persistent link: https://www.econbiz.de/10011949553