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Social Web
Consumer behaviour
83,950
Konsumentenverhalten
81,501
Experiment
44,352
Theorie
22,656
Theory
22,240
Persönlichkeitspsychologie
12,961
Personality psychology
12,682
Emotion
10,896
Relationship marketing
9,705
Beziehungsmarketing
9,678
Soziale Beziehungen
8,782
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8,504
USA
7,964
Brand management
7,895
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7,854
United States
7,619
Spieltheorie
7,253
Game theory
7,069
Brand image
6,948
Markenimage
6,916
Customer satisfaction
6,253
Deutschland
6,165
Kundenzufriedenheit
6,096
Online-Handel
5,831
Social web
5,828
Online retailing
5,821
Germany
5,727
Service quality
4,944
Vertrauen
4,926
Dienstleistungsqualität
4,899
Confidence
4,862
Online-Marketing
4,861
Internet marketing
4,844
Brand
4,429
Markenartikel
4,416
Einzelhandel
4,317
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4,275
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4,125
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4,067
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Filieri, Raffaele
20
Kuchler, Theresa
19
Stroebel, Johannes
19
Bailey, Michael
18
Loureiro, Sandra Maria Correia
15
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Law, Chun Hung Roberts
12
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Ruyter, Ko de
11
Sabatini, Fabio
11
Stephen, Andrew T.
11
Veloutsou, Cleopatra
11
Bigné Alcañiz, J. Enrique
10
Casaló, Luis V.
10
Füller, Johann
10
Hennig-Thurau, Thorsten
10
Hinz, Oliver
10
Qiu, Liangfei
10
Ranfagni, Silvia
10
Whinston, Andrew B.
10
Akram, Umair
9
Bauernschuster, Stefan
9
Falck, Oliver
9
Harrigan, Paul
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Usman, Osly
9
Wallace, Elaine
9
Berger, Jonah
8
Bilgihan, Anil
8
Hajli, Nick
8
Hong, Yili
8
Ko, Eunju
8
Luo, Xueming
8
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8
Sarracino, Francesco
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2
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Bayerische Landeszentrale für Neue Medien
1
Berlin Verlag
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
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Fritz Knapp Verlag
1
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1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Information Resources Management Association
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International Association for the Study of Insurance Economics
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Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Leuphana Universität Lüneburg
1
MSB Matthes & Seitz Berlin Verlagsgesellschaft
1
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Journal of business research : JBR
237
Journal of retailing and consumer services
202
International journal of internet marketing and advertising : IJIMA
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Technological forecasting & social change : an international journal
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
The journal of product & brand management
57
Journal of management information systems : JMIS
54
International journal of advertising : the review of marketing communications
51
Journal of promotion management : innovations in planning and applied research
51
Psychology & marketing
51
Information systems research : ISR
49
Journal of marketing communications
49
Journal of internet commerce
48
International journal of hospitality management
47
International journal of electronic marketing and retailing : IJEMR
44
The journal of brand management : an international journal
43
Electronic commerce research
42
Tourism management : research, policies, practice
41
International journal of consumer studies
40
Journal of electronic commerce research : JECR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Cogent business & management
35
International journal of business information systems : IJBIS
35
Journal of marketing
34
Journal of marketing management : MM
34
International journal of electronic commerce : IJEC
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of travel and tourism marketing
31
Young consumers : insight and ideas for responsible marketers
30
Asia Pacific journal of marketing and logistics
27
Journal of fashion marketing and management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of the Academy of Marketing Science
26
Management information systems : mis quarterly
26
International journal of contemporary hospitality management
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
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ECONIS (ZBW)
5,828
EconStor
2
OLC EcoSci
1
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1
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10
of
5,831
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date (newest first)
date (oldest first)
1
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
2
Friendships through the style choice of virtual stickers : young adults manage aesthetic identity and
emotion
on a social messaging line app
Chen, Chih Ping
- In:
International journal of market research
63
(
2021
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10012492768
Saved in:
3
Leveraging edutainment and social networks to foster interethnic harmony
Siddique, Abu
;
Vlassopoulos, Michael
;
Zenou, Yves
-
2024
Persistent link: https://www.econbiz.de/10014530174
Saved in:
4
Normative change and culture of hate : an
experiment
on online environments
Álvarez, Amalia
;
Winter, Fabian
-
2018
-
This Draft: February 2018
We present an online
experiment
in which we investigate the impact of perceived social acceptability on online hate …
Persistent link: https://www.econbiz.de/10011796246
Saved in:
5
Social influence bias in online ratings : a field
experiment
Cicognani, Simona
;
Figini, Paolo
;
Magnani, Marco
-
2016
values in e-commerce platforms and rating web sites. By means of a field
experiment
that exogenously manipulates prior …
Persistent link: https://www.econbiz.de/10011705566
Saved in:
6
Paying it forward vs. rewarding reputation : mechanisms of generalized reciprocity
Baker, Wayne E.
;
Bulkley, Nathaniel
- In:
Organization science : a journal of the Institute for …
25
(
2014
)
5
,
pp. 1493-1510
Persistent link: https://www.econbiz.de/10010463546
Saved in:
7
The limits of social recognition : experimental evidence from blood donors
Götte, Lorenz
;
Tripodi, Egon
-
2023
ask to donate is at least as effective as offering social recognition. A survey
experiment
with blood donors indicates …
Persistent link: https://www.econbiz.de/10014476823
Saved in:
8
The limits of social recognition : experimental evidence from blood donors
Götte, Lorenz
;
Tripodi, Egon
- In:
Journal of public economics
231
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10015075422
Saved in:
9
Impact of anonymity on roles of personal and group identities in online communities
Kim, Kyung Kyu
;
Lee, Ae Ri
;
Lee, Un-Kon
- In:
Information & management : the internat. journal of …
56
(
2019
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10011990577
Saved in:
10
Determinants of users' continuance of social networking sites : a self-regulation perspective
Lin, Hui
;
Fan, Weiguo
;
Chau, Patrick Y. K.
- In:
Information & management : the internat. journal of …
51
(
2014
)
5
,
pp. 595-603
Persistent link: https://www.econbiz.de/10010396114
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