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Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie; Chen, Rui; Yang, Zhiyong - In: Journal of business research : JBR 124 (2021), pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
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Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li; Tong, Chunyang; Yang, Zhiyong - In: British journal of management 34 (2023) 1, pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
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How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong; Velasco, Franklin; Tanner, Emily C.; … - In: Journal of public policy & marketing 43 (2024) 1, pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
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The bellwether of community : the influence of lead users' characteristics on ordinary users' participation in online brand communities
Wang, Shu; Hu, Fei; Yang, Zhiyong; Gao, Libei; Wang, Li - In: Journal of consumer behaviour 23 (2024) 3, pp. 1219-1233
Persistent link: https://www.econbiz.de/10014575700