Consumers often struggle to make their choice in the highly diversified wine market. With wine being an experience good … consumer ratings have become an increasingly useful and widespread tool. Vivino is one of the largest online wine communities … established wine expert ratings are being challenged. This study analyzes data from Vivino to explore factors affecting consumer …

literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and … most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international … reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs. …

Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing …-findings within specific relationships established during discussions: advice from Wine Influencers and generalized reciprocity in …-to-peer relationship development through recommendation; development of trust established through online relationships; wine influencer …