Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16
desire among children (collage exercise, focus groups with children and informal surveys with the parents of interviewed …This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the … children). Subsequently, we conducted an experimental study, surveying 267 school children (aged 7 to 11), to empirically …