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Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan - In: International journal of advertising : the review of … 39 (2020) 2, pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
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The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, … - 2022
Persistent link: https://www.econbiz.de/10013398015
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The relationship between a celebrity's perceived credibility dimensions and purchasing intentions on social media : the moderating role of the customer's gender
Althuwaini, Sulaiman; Abu-Alhaija, Ahmad Saifalddin - In: International journal of management practice : IJMP 14 (2021) 5, pp. 580-600
Persistent link: https://www.econbiz.de/10012613289
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Transforming celebrities through social media : the role of authenticity and emotional attachment
Kowalczyk, Christine M.; Pounders, Kathrynn R. - In: The journal of product & brand management 25 (2016) 4, pp. 345-356
Persistent link: https://www.econbiz.de/10011607046
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Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun; Li, Jo Yun - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
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Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.; Burkhalter, Janée N. - In: Word of mouth and social media, (pp. 128-145). 2014
Persistent link: https://www.econbiz.de/10010409798
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The impact of celebrity-following activities on endorsement effectiveness on microblogging platforms : a parasocial interaction perspective
Ding, Yue; Qiu, Lingyun - In: Nankai business review international 8 (2017) 2, pp. 158-173
Persistent link: https://www.econbiz.de/10011737569
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Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges; Santiago, Joanna Krywalski; … - In: Journal of business research : JBR 157 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
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Perceived tourism authenticity on social media : the consistency of ethnic destination endorsers
Hua, Hai-Yan; Li, Wei - In: Tourism management perspectives : TMP 49 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014554168
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Social media advertisements and their influence on consumer purchase intention
Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18
Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising. Advertisers have long faced one of the most important challenges: low consumer acceptability of commercials. It is vital to identify the most salient elements of social media...
Persistent link: https://www.econbiz.de/10012669053